Founders of SMURB

Our Founders

Keen to rally the fragmented young entrepreneurship scene in SMU, Yvonne and Kent first founded SMU Real Business in 2009. Together with the support of SMU alumni entrepreneurs, SMURB was founded to facilitate peer mentoring among aspiring entrepreneurs and alumni entrepreneurs, and encourage experimentation.

Currently based in Singapore, Yvonne now runs two e-commerce platforms, and, serving customers in many asian countries. Yvonne also established Hatched Inc, a not-for-profit organization that helps facilitate communication and collaboration across entrepreneurship clubs in tertiary institutions. Find out more about her at or follow her at @yvonneljy.

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